How a Couple of Broke Filmmakers Mischievously Marketed The Blair Witch Project

— What is The Blair Witch Project?

— What the hell is Mischief Marketing?

— How an 8-minute trailer seemed so real that it fooled a veteran observer of the indie scene. This illustrates the use of a Mischief Marketing strategy called the Vulcan Tactic, a tried-and-true technique you can use to sell products or ideas.

— How, in the vicinity of the Cannes Film Festival, amidst the huge billboards for other movies, the filmmakers mounted small posters that appeared to be about real events. This illustrates the use of a Mischief Marketing strategy called Wizard of Oz, another technique you can use to market your own movies, services, products, and political or artistic ideas.

o How they fooled a detective in New York. (coming soon)

o How Artisan Entertainment doesn't want the actors to give interviews, because they want moviegoers to think they're dead. (coming soon)

o How they artificially aged film cans (and various other objects) so they would look like they were really "found" by archaeologists. (coming soon)

o How the Sci-Fi channel pulled a War of the Worlds number by running a piece that appears to be a real documentary. (coming soon)

o How one critic called it a 'mockumentary'. (coming soon)

o How it fooled at least one "sophisticated moviegoer" who accompanied a critic to a showing. (coming soon)